101.9 The Beat has been the hippest music station in Brazos Valley since its launch over 15 years ago. As the name implies, the station focuses on upbeat music including hip hop, Top 40, and R&B. The on-air personalities are in demand from Houston to Waco. The Beat’s DJs dominate the airwaves. Start your mornings with DeDe In the Morning. Dede features nationally recognized talent, guests, and local news/events. The Beat also features the Deja Vu show in mid-days, The Dana Cortez Show in the afternoon and several specialty weekend shows including Gospel Traxx, The Breakfast Club, and The Baka Boyz. The Beat made its name with an unrelenting street presence, creative contesting and promotions, unparalleled music credibility, and social media and web integration. Get hooked up at 101.9 FM.