101.9 The Beat has been the hippest music station in Brazos Valley since its launch over 5 years age. As the name implies, the station focuses on upbeat music including hip hop, Top 40, and old school jams. The station host successful local events such “Beat Bash” concert series and the air personalities are in demand from Houston to Waco. The Beat’s local DJs dominate PM Drive & Night listening and include Harold Presley, Steve O, and Lascellus, the Mad Dr. of Love. You’ll also hear featured local programming Midday with E-Vette and several specialty weekend shows with Gospel and local “Street Beats”. The Beat made its name with an unrelenting street presence, creative contesting and promotions, unparalleled music credibility, and social media and web integration. Get hooked up at 101.9 FM.

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