Under the direction of Terrius Mykel, the neon-tinged visual is a flashy escapade filled with girls, cars and cash galore. Both Gucci and Meek shine throughout the video in their color-coordinated scenes.
Last week, the Atlanta phenom revealed to Beats 1’s Ebro Darden that his new album Delusions of Grandeur, would be arriving at some point this summer. While an official date for the LP has yet to be confirmed, “Backwards” is to serve as its lead single.
According to Gucci, the track is “one of the most organic records you can ever make.”
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